A combination of phone and fax selling works best to secure personal appointments. Below is a rough idea of how our company uses the book of lists for new sales. If you own a pressure washing company you should too. You may wish to copy this article and three-hole punch it for your marketing binder. Think about it and Wash On !
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BOOK OF LIST INSTRUCTIONS
Personal Car Washing ?
Skip those businesses with less than 25 employees
Business Parks, Commercial Buildings, Property Management Companies ?
Fax to them every quarter
Make personal visit every 6 months
Contractors -
Fax fleet flyers every 4 to 6 months
Franchise Headquarters -
Stay away from franchise headquarters that are in our industry or are in a service business
Day Care Centers, Senior Care/Retirement Living Facilities ?
Fax every 6 months
Boat/Marine Industry -
Fax 1 time each year and visit 1 time per year
Hotels, Motels -
Fax every 6 months
Travel Agencies -
Skip for 6 months to one year after Sept 2001 attack on America
Manufacturing -
Call purchasing and facilities departments every 6 months
House Washing -
Fax every 3 ? 4 months
Apartment Complexes -
Fax in October and February
** Watch for duplicate fax numbers. Some companies own for example 5 hotels, 2 office complexes, 5 restaurants. They only need one fax. Such companies should also get a personal visit. Always call and get permission to fax first and a name to put at the top of the fax so it gets to the right person.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance;